THE HISTORY
In 1989, the first Articles de Paris shop opened its doors near Paris.
Entirely dedicated to accessories, this place won quickly fashionconscious
customers at the forefront of the latest trends. Its renown
was built up little by little, solidly relying on an innovative concept and a
strong image.
Since, 25 shops opened in France, radiantly confirming its popularly and
success.
In 2014, Articles de Paris imagined an unusual architectural concept
to reinforce its brand image and to showcase its values and level of
requirement. This concept was presented to the public in May 2014, in a
brand new Qwartz shopping center. This shop is the most representative
of the brand and it was design to display accessories with elegance. By
this way customers are well accompany.
In 2014, Articles de Paris chose to inforce its brand image clearer and
more readable thanks to a new logo and a visual identity that magnifies
its values. The typography and the black color are codes of luxury, used
in order to express desire to expand its range.
In September 2014, a new editorial website will be launched, entirely
devoted to the brand (articlesdeparis.com). A refurbished version of its
e-commerce site will also be revealed. Thus, Articles de Paris its identity
to reinforce its visibility and give its partners real strength, for flawless
commercial development.
THE CONCEPT
Articles de Paris is proud to be the forerunner of a concept by creating
the first shops completely devoted to fashion accessories in France. For
more than 20 years, the brand has cultivated the basics of its concept
and has quickly reached its market.
The brand has become a recognized and renowned play in the sector
thanks to a strong, unique, patiently-built brand identity. By offering
timeless basics and fashionable accessories, Articles de Paris represents
French elegance, and tirelessly seeks out the best products and the best
prices. Customers can find all accessories to complete and complement
an outfit in one place.
The collections are constantly renewed to keep up with fashion, so the
customer can always find the most fashionable product and can change
things up. Whether for an impulse purchase or a well-thought out gift,
women can find the perfect accessory for themselves or gift to others.
As lovers of fashion and design, Articles de Paris proposes now to
develop its concept, which will help to affirm its continuous search for
excellence. By putting value in its experience and image, the brand has
shown its desire to be in tune with its time and its customers. Its great
adaptability has helped it to keep up with market trends to offer the latest
products in all categories of accessories. Articles de Paris has found a
steady balance in the regular renewal of its products.
THE COLLECTION
In order to always be at the forefront of fashion and design, Articles de
Paris keeps a constant lookout over all the products in its collections,
from purses to jewelry to scarves, shoes, belts and hats.
The team of designers travels regularly to find out about trends all over
the world, and they are now experts in creating products that are sought
by customers, no matter the type of accessory desires or the occasion it is
for. Creating fashion accessories implies being in the lead and knowing
the latest trends perfectly.
Articles de Paris cultivates precise knowledge of the market in order to
anticipate fashion. Each collection highlights the brand’s ability to adapt
to the market and its trends. The accessories are exclusive products
designed by the brand or its partners. They showcase the brand’s
expertise in accessory design and manufacture.
The brand has built its collections to surprise women and to attract their
curiosity. Offering much more than mere accessories, the collections
of Articles de Paris make each woman beautiful. The brand highlights
French values: a chic, elegant woman who can choose freely.
THE DEVELOPMENT
Articles de Paris has been able to preserve its values and to expand its
experience thanks to ambitious, yet purposeful development. Today, the
brand possesses many advantages to reach wide-scale development
in France and abroad. The locations of the shops have been carefully
chosen in city centers or at the heart of shopping center, helping each of
them to gain notoriety quickly.
With several openings each year, Articles de Paris has adapted to the
situations and locations they have selected. With a surface area of 45
to 65m², each new outlet will be reminiscent of the architectural model
created in 2014 to showcase their accessories with elegance.
The brand is favorable to creating shops abroad, so it is studying the
development of a franchise or master franchise. It wants to share its
passion for accessories with new partners and to develop further its
expertise as a designer and manufacturer.
With its confirmed notoriety on the market and thanks to solid experience,
Articles de Paris also offers direct, high-quality commercial relations
with professionals in the sector by developing a B2B branch through its
showroom and its professional website.